What We Believe


Our Vision is to be a provider of choice for organizations in need of research and evaluation services; to improve productivity and the bottom line.

Our Mission is to provide useful intelligence and meaningful insights to our clients, in support of informed and better decision-making.


Our overall objective and core value is to engage with each of our clients, not as a vendor, but as their partner.

Being a partner means:

  • Being trustworthy and transparent
  • Defining the “customer/audience” and keeping them as the priority
  • Having a singular focus on the client’s project objectives
  • Operating with integrity
  • Having candid conversations with our client, even if it is not what they want to hear
  • Facilitating strategic and tactical thinking
  • Obtaining relevant intelligence and integrating it when essential for planning, operations, quality assurance and training purposes
  • Ensuring our partner receives a high return on information (ROInfo™), always
  • Delivering according to deadlines