Market Research

Since its founding in 1985, M. Davis and Company, Inc. (MDAC) has employed a variety of approaches and methodologies to provide insights to help our clients solve their most pressing challenges and improve outcomes. As a full-service market research firm with a 34-year track record, MDAC has the experience, competency, and capacity to execute marketing research projects across many industries and sectors, no matter the size or complexity.

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MDAC combines expertise in data collection and analysis with leading-edge methodological approaches. We have competency in a full range of quantitative and qualitative data-gathering methodologies, including online. Our standard approach is to first understand our clients’ unique business objectives, then create a study design to with elements perhaps not previously considered, and then provide analysis necessary to facilitate the development of the most appropriate strategies, tactics and/or actions to improve outcomes.

We specialize in reaching underserved segments of the population that are frequently left out of many research and analysis projects.  These include low socioeconomic groups, communities with high concentrations of individuals with English as a second language, and individuals with disabilities. In addition, we have developed a strong reputation of success with low-incidence studies, innovative technologies, and also achieving high response rates (50% and above).

Full Service Capabilities

  • Qualitative Research
  • Quantitative Research
  • Study Design
  • Training Webinars
  • Sample Development
  • Survey Instrument Development and Testing
  • Data Collection
  • Weighting and Imputation
  • Advanced Statistical Analysis
  • Modeling
  • Report Development
  • Presentations and Consulting


Types of Research Studies

  • Brand Trackers/ATUs
  • Customer Satisfaction
  • Customer Segmentation
  • Discrete Choice Models
  • Employee Surveys
  • Focus Groups
  • Marketing/Communication Campaign Assessments (pre/post)
  • Messaging Research
  • New Product/Service Evaluations
  • Product Positioning Studies
  • Segmentation Studies
  • Usability Studies

Data Collection

  • Cognitive Interviews
  • Demonstration Studies
  • Landline and Cell Phone Surveys
  • Mail Surveys
  • Online Surveys
  • Mixed-Mode Data Collection
  • Focus Groups
  • In-depth Interviews
  • Ethnographies
  • Research Diaries

Social Science Research

The research team at M. Davis and Company, Inc. has had the opportunity to examine and provide insights on some of the most important societal issues of today.  Our foray into social science research is really an examination of how our society operates and why it operates a particular way, with the goal of improving the lives of our fellow citizens in some manner. Whether it is the causes of employment, the insights around public housing subsidies, healthcare for America’s veterans, the quality of life of the disabled, housing for the homeless, estimating the prevalence of drugged driving, or emergency preparedness for a particular municipality, we have provided vital information and insights to decisionmakers and policymakers at the local, state and federal level. Further, we believe that because of our reputation as a quality research organization with a strong track record, we have been able to always attract an exemplary group of subject matter experts in each of our practice areas.

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As a first step, we are often presented with a research question or hypothesis. Sometimes this is driven by the existing research on a particular social science issue, or the lack of existing research.

Our second step is to determine the design of the empirical research exercise or research study. In some cases, the research design is generated by the client, but in other cases our expert survey methodologists propose an effective design as part of our proposal.

Our third step is a translation of the research findings, once obtained, into useful information for our client. We carefully analyze and report on how our research findings may influence and impact policy and practice within the context of the original research question and hypothesis.

Our full-service capabilities in the area of social science research include the following:

  • Literature Review
  • Expert Panel
  • Institutional Review Board (IRB) Submission
  • Descriptive Research
  • Experimental Research
  • Correlational Research
  • Longitudinal Studies
  • Program Demonstrations
  • Quantitative and Qualitative Analysis
  • Research Findings Reports
  • Technical Reports
  • Policy Briefs
  • Expert Testimony

Program Evaluation

In October of 2009, the Director of the Office of Management and Budget issued a Memorandum, “Increased Emphasis on Program Evaluations”:

“Rigorous, independent program evaluations can be a key resource in determining whether government programs are achieving their intended outcomes as well as possible and at the lowest possible cost. Evaluations can help policymakers and agency managers strengthen the design and operation of programs. Ultimately, evaluations can help the Administration determine how to spend taxpayer dollars effectively and efficiently — investing more in what works and less in what does not.”

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The M. Davis and Company, Inc. team is well-suited to assist federal agencies as well as other organizations in meeting these new mandates. We have extensive experience working with clients to develop, implement, and assess appropriate and cost-effective evaluation designs to best determine project outcomes and impact. Our focus is on providing practical recommendations based on a holistic view incorporating all stakeholders. Given MDAC’s ability to conduct a broad range of research using a multitude of data collection methodologies, we are able to offer our clients a complete set of methodologies and approaches to best assess project and program success.

Policy and Planning

M. Davis and Company, Inc. has a track record in conducting and analyzing large-scale public policy studies. In the Public and Social Policy area, we have conducted surveys on housing, income assistance, community healthcare, and social welfare programs. As a minority-owned firm with a diverse staff located in an urban environment we bring a unique perspective to conducting surveys of special populations, including disabled, mentally challenged, homeless, low income and minorities.

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In the Planning area, MDAC’s primary focus is on Transportation and Housing related issues. The issues studied include urban mass transit, transportation management, land use, travel forecasting, airport passenger services, private sector involvement in transportation, ride sharing, transit oriented economic development, energy constraints on transportation, ferry ridership, railroad operations, environmental impacts, community impacts, parking, and community planning. We have also developed and implemented public information and educational campaigns based on findings from the research conducted.


For over three decades, M. Davis and Company, Inc. has been providing actionable insights based on sound statistical analysis with varying levels of rigor from top-line summaries to advanced statistical modeling techniques. Our expertise with data preparation and analysis spans over 300 research engagements, and so we have the ability to both recommend the appropriate analysis for a given situation and also provide valuable critique when a client openly requests feedback on their analytic specifications.

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Our team of senior statisticians is comfortable with a range of analytic techniques, including but not limited to:

  • Bootstrapping and Jackknife techniques
  • Cluster Analysis
  • Machine Learning and Artificial Intelligence (AI) and Neural Nets
  • Multidimensional Scaling
  • Multivariate Analysis (includes ANOVA, MANOVA and MANCOVA)
  • Nonparametric Methods
  • Non-Response Bias Analysis
  • Panel Analysis
  • Perceptual Mapping
  • Proximity Analysis
  • Regression Analysis (various forms)
  • Survival Analysis including Cox Regression and Kaplan-Meier Analysis
  • Structural Equation Modeling (SEM), Confirmatory and Exploratory Factor Analysis  and Path Analysis
  • Time Series Analysis
  • A variety of statistical packages including R, SAS, and SPSS

We also are equipped to develop and deploy dashboards and custom report modules to provide a discrete group of decision-makers with visibility into the important research results, organized and presented to facilitate decision-making.

Project Management

At M. Davis and Company, Inc., we understand that effective project management is driven by quality systems, processes, and people. So, our projects are designed and managed to maximize both the efficient use of resources and quality controls, all while maintaining the integrity of the research and analyses.  When appropriate, we utilize tools like Basecamp™ and LeanKit™ proprietary software to manage projects and resources, and the development of protocols, standards and specific decision rules to guide our project execution.

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Also, we assemble project teams with the requisite capability and capacity not just to meet the requirements of the prescribed tasks, but also to exceed them. The depth and breadth of market research knowledge, expertise and experience we assemble is to ensure that if one of the team members is not available to complete a specific task, other equally qualified team members will be available. This depth and breadth of talent also enables our team to undertake multiple tasks concurrently, where possible. We believe this is one key reason we have been able to achieve the timely completion of deliverables consistently, per our clients’ specification, and to mitigate issues and risks as they arise.

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