Improving Public Awareness of Drunk Driving to Reduce Traffic Fatalities
Client: U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA)
M. Davis and Company, Inc. conducted the National Alcohol Crackdown Campaign for NHTSA to assist in the determination of the impact of the National Alcohol Campaign on the American public by measuring public awareness levels of the Campaign and various initiatives, attitudes and changes in behavior, if any.
MDAC has completed ten (10) waves of awareness evaluations for this project. Each wave consisted of 1,200 completed surveys from a Random Digit Dialing (RDD) sample of telephone numbers and 200 completed surveys from an RDD sample, where the screening was specific for 18-34 year old respondents. This survey was conducted in English and Spanish.
Tasks for this project have included:
- Development and implementation of a data collection protocol
- Oversampling of 18-34 year olds
- Development and implementation of an analysis plan
- Submission of monthly progress reports plus regular briefings
MDAC’s research measured public awareness levels of the Campaign and various initiatives, attitudes and changes in behavior.
“National Alcohol Crackdown Campaign”
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