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M. Davis and Company, Inc. (MDAC) has experience and expertise in
both qualitative and quantitative market research techniques and
has applied this knowledge to serve a broad spectrum of industries.
- MDAC conducts advertising/brand awareness and positioning studies
for a variety of clients and types of industry.
- MDAC specializes in the design and administration of business
to customer/consumer (B-to-C), business to business (B-to-B) and
employee satisfaction surveys for a broad range of clients. We
believe measuring satisfaction is important, but improving satisfaction
and the competitive position of your business is our goal. With
ROInfo™, our research experts help our client partners develop
actionable programs to effect measurable improvements in awareness,
imagery, market share and employee satisfaction.
- We keep pace with the global economy by providing our clients
with multi-lingual, multi-cultural B-to-C and B-to-B research
capabilities on the internet, telephone and face-to-face.
- By employing a broad range of research
techniques, MDAC provides valuable information to optimize
product development through concept development, refinement and
evaluation; product evaluation and optimization; and market development.
- We believe in capitalizing on benefits of Internet-based
market research and have invested in the tools and knowledge
to provide online services.
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M. Davis and Company, Inc. (MDAC) employs an extensive array of
market research techniques to ensure our clients receive a high
return on information (ROInfo)™ by employing our unique perspective
and market insights.
- Our audience feedback studies provide unbiased, continuous measurements
of marketing and advertising concepts with same day decision-making.
- We believe in capitalizing on the inherent benefits of the Internet
to advance the science of market research. MDAC offers both qualitative
and quantitative internet techniques.
- Our team of experienced focus group moderators
have collectively moderated over 1,000 focus group sessions, consisting
of a wide variety of participants from various socio-economic,
ethnic and demographic backgrounds. We provide a complete range
of qualitative research services.
- M. Davis and Company, Inc. specializes in
the design and administration of quantitative research
services. MDAC professional staff members have a broad knowledge
of advanced survey methodology with extensive experience in managing
large-scale, national projects.
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The M. Davis and Company, Inc. (MDAC) team of experienced focus
group moderators has collectively moderated over 1,000 focus group
sessions, consisting of a wide variety of participants from various
socio-economic, ethnic and demographic backgrounds. Our team of
experienced and knowledgeable moderators directs meaningful qualitative
exercises and provides insightful action-oriented reports. Our areas
of research include:
Advertising Research
Focus groups from concept development to the finished advertising
promotion. Our moderators have provided action-oriented research
findings that have been the foundation for successful national
advertising and promotional campaigns.
Communications Research
Our expertise covers all the consumer touch points, from custom
publications to broadcast media. MDAC moderators bring this knowledge
and experience to your communication research needs.
Product/Program Development
Our moderators conduct focus groups and in-depth interviews in
product/program development for all our clients and the industries
they represent.
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M. Davis and Company, Inc. (MDAC) specializes in the design and
administration of national and local telephone, mail and Internet
surveys for business, consumer product and services companies, government
and non-profit organizations. MDAC's professional staff combines
a broad knowledge of advanced survey methodology with extensive
experience in project management to produce high quality surveys.
The staff is supported by state-of-the-art technology for sampling,
data collection, analysis and report writing. Areas of research
expertise include:
Concept and New Product Testing
Extensive experience conducting studies to evaluate the market
acceptance and sales potential of new or restaged product ideas
or services at various stages of the marketing process - from
concept development through launch.
Promotion and Advertising Research
Pre-testing and post-launch evaluation methodologies to assess
the effectiveness of new and ongoing advertising and promotion
campaigns regarding brand image, perception and attitude shifts
and actual change in sales.
Tracking Studies
M. Davis and Company, Inc., has developed proprietary methodologies
to assess advertising campaigns in the context of what they were
designed to achieve. We can assess the impact of your marketing
decisions, formulate recommendations to improve results of your
campaign and look at the bottom-line benefit of potential corrective
action steps.
MDAC's research staff has comprehensive backgrounds in questionnaire
design, sampling, project management, data quality assurance, data
analysis and report writing. The M. Davis and Company, Inc. research
facility is equipped with a modern, powerful and versatile array
of computerized survey research tools.
The cornerstone of M. Davis and Company's state-of-the-art research
facility is our telephone call center, which is equipped with 40
computer-assisted telephone interview (CATI) work-stations utilizing
Computers for Marketing Corporation (CfMC) software. CfMC is the
leading data collection software in our industry and affords MDAC
the ability to export data directly to advanced statistical reporting
software (e.g., SAS, SPSS).
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(Internet Research Services)
M. Davis and Company, Inc. (MDAC) believes in capitalizing on inherent
benefits of the Internet to advance the science of market research.
We have invested in the tools and knowledge to be a leader in the
development and administration of online research.
As experts in custom-designed surveys, we have the experience to
successfully apply internet-based techniques in a variety of areas:
- Customer/Consumer Satisfaction
- Business-to-Business
- Employee Satisfaction
- Web site Evaluation
- E-Commerce Evaluation
- Product/Program Development
Our specific services in each of these six areas is the design
and administration of e-mail, web-hosted and/or Iintranet surveys
to support quantitative market research.
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