Healthcare Management Alternatives, Inc. (80,000 members)
M. Davis and Company, Inc.:

1. Designed the first ever HMA baseline study
2. Designed and executed the first ever HMA provider specific customer satisfaction survey
3. Conducted focus groups to help develop positioning statements and advertising themes
4. Designed and conducted the first ever media effectiveness study
5. Developed marketing strategies and tactics
6. Identified deficiencies in their management information system for senior management. Our marketing strategy resulted in a marked reduction in member attrition.

Delaware Health and Social Services Department (290,000 members)
M. Davis and Company, Inc.:

1. Developed a new methodology to assess client needs and satisfaction
2. Recommended changes in information systems to improve capacity thereby alerting management to problems or successes early on
3. Presented findings and recommendations to state legislators and state budget committee members Our methodology resulted in the funding of a satellite State Service Center (one-stop center) and utilization of our methodology as a standard for the Department.
   

Management Healthcare Systems (MHS) (45,000 members)
M. Davis and Company, Inc.:

1. Designed and conducted focus groups to assess attitudes and perceptions of MHS and evaluate new advertising concepts
2. Designed and conducted first ever provider specific customer satisfaction survey and
3. Designed and conducted first ever marketing representative quality assurance survey (conducted monthly). We contributed in-part to a 75% increase in membership in less than one year.

Health Partners (50,000 members)
M. Davis and Company, Inc.:

1. Developed an approach for evaluating member satisfaction with primary care physicians
2. Conducted one-on-one interviews with members
3. Assisted in the development of a new marketing strategy Our input resulted not only in an increase in awareness at Health Partners, but also in the development of a new marketing approach.

M. Davis and Company, Inc. conducted multi-wave telephone study to assess the awareness and impact of the national immunization advertising campaign. Our efforts resulted in the development of a new strategic approach and an improved advertising campaign.

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