Monitor awareness, perceptions
and usage of service among business owners
Increased awareness, intent
to use and actual usage of services.
Employee
Monitor customer satisfaction
with client’s employees.
Incidence of problems identified
in the initial surveys were reduced. Employees previously
noted for problems were cited for dramatically fewer problems
or none at all.
Fine Arts
Assess the success of the
marketing program to increase museum awareness, visitation
and membership.
Increased incidence and
frequency of visits.
Gasoline
Identify opportunities for
incremental market share and evaluate current strategies,
tactics, and market initiatives.
Developed initiatives that
increased the competitiveness and market share of client’s
brand.
Health & Beauty Aids
Develop a monitoring system
to evaluate the effectiveness of the marketing strategy
and advertising/promotion campaigns on product awareness,
usage, corporate imagery and sales.
Identified growth markets
and assisted in the development of marketing strategies
which increased brand penetration and sales.
Utilities
Track the impact of the
advertising campaign on customers.
Increased overall recall
of the advertising. Improved corporate imagery and customer
affinity to client.
Internet
Develop an Internet
portal that will be the first and only comprehensive site
dedicated to African-American families.
Portal was developed
from vision to concept to a successful enterprise-- BlackFamilies.com
a product of Cox Interactive Media.
