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Ron Campbell joins MDAC Team as Project Manager/Consultant
Ron Campbell’s responsibilities at M. Davis and Company include project management, focus group moderation, analysis and report writing, strategic communication development and strategy development for creative, media, and event planning. Previously, he served as Director of Strategic Planning for the Chisholm-Mingo Group. In addition, Ron’s experience includes leadership of a successful Marketing Communications
firm whose clients included the Fannie Mae Corporation, the Fannie Mae Foundation, and Colgate-Palmolive Company.
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Review of MDAC work indicates MDAC effectively managed project
House Effects in a Household Transportation Telephone Survey
J. Neil Russell, Bureau of Transportation Statistics, neil.russell@bts.gov
Jonaki Bose, Bureau of Transportation Statistics, jonaki.bose@bts.gov
The Bureau of Transportation Statistics (BTS) study determined that M.Davis and Company, Inc., the prime contractor, effectively managed, developed and implemented training and operational protocols for its call center and that of its sub-contractor to mitigate any house call center effects. House call center effects, if present, may contribute to bias in survey estimates and/or to total survey error.
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In this issue we introduce a new section called “Life’s Corner.” The intent is for this section to contain comments, insights, observations or musings about life. It is not intended to be factual although it could be, nor specific to our respective areas of expertise, though it might be, it is meant to be a conduit for information that may be minimally, of consequence and maximally positively impact our respective
lives.
Please enjoy and I encourage you to provide feedback and input, whenever you are so inclined.
Have a great holiday season!
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DIETARY SUPPLEMENT USAGE
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- "Increasing Trends in Elderly Persons’ Use of Nonvitamin, Nonmineral Dietary Supplements and Concurrent Use of Medications"
This article explains a study on dietary supplement use along with medication in aging consumers. It specifies the nonvitamin, nonmineral supplements that have increased in demand by the elderly. The growing use of dietary supplements in addition to prescribed and over-the-counter medications proposes a risk of adverse drug interactions for the uninformed consumer. For more information on this article, please see Science
Direct.
- "Patterns of Dietary Supplement Usage in Demographically Diverse Older People"
This study includes almost 500 participants aged 65-101 years. The usage of dietary supplements within this group is also enumerated according to age, gender and education. Findings show that the high usage of supplements can also indicate a high interest in other preventative and alternative health practices. For more information on this study, please go to: http://yoga.researchtoday.net/cgi-bin/researchtoday.cgi?TopicName=Yoga&AbstractID=35.
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INTERNET GROWTH
"Most Internet Growth Driven by Older Age Groups"
Most suspect that the younger people in society are responsible for steady internet growth. Surprisingly, this article supports that those in their silver and golden years can take some credit. For more information on this article, please go to:
http://www.seniorjournal.com/NEWS/SeniorStats/4-12-17SeniorsInternet.htm.
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LIFE'S CORNER
As we know, the holiday season not only is a time of family gatherings, gifts and special events but a time when some of us make bold and ambitious resolutions. Please take note, if you make a resolution to start or increase your exercise please keep in mind the tale of the tortoise and the hare. Consistent exercise will most benefit your body.
A study referenced on the website www.lammd.com (“Secret 3 – Cardiovascular Training Exercises”) referenced a study of 17,000 male alumni of Harvard University between the ages of 35 and 74. Results showed that as the physical activities of the men increased, their death rate decreased. Men who spend at least 2,000 kilocalories per week doing moderate exercises
such as tennis, swimming, jogging or brisk walking lowered their overall death rate by 25-33% and decreased their risk of coronary artery disease by an astounding 41% when compared to the more inactive fellow alumni.
The interesting fact not previously known is that going over 3,500 kilocalories actually makes things worse, with a slight increase in death rate. The lesson to be learned is that moderate exercise is the key to longevity while extreme and over-exercise can lead to increased oxidation and tissue damage.
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ABOUT M. DAVIS AND COMPANY
M. Davis and Company, Inc., is a market research and consulting firm that provides complete services from project conception through implementation. We aim to ensure that our clients receive a high return on information (ROInfo™) by employing our unique perspective and market insights. We help clients make the most of their opportunities and implement solutions based on the information we provide.
M. Davis and Company, Inc. (MDAC) was recently awarded a multi-year contract with the Food and Drug Administration (FDA). The FDA is responsible for protecting the public health by assuring the safety, efficacy, and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation. The FDA is also responsible
for advancing the public health by helping to speed innovations that make medicines and foods more effective, safer, and more affordable; and helping the public get the accurate, science-based information they need to use medicines and foods to improve their health. The FDA necessitates that MDAC establishes a flexible information collection vehicle, i.e, survey, to provide the FDA with the means to elicit timely quantitative consumer information of interest expeditiously
and on an as needed basis. This contract will require MDAC to use a myriad of data collection modes which include but is not limited to, telephone, Web-based, Internet, mail, face-to-face, mail panel, Web panel, mall intercept, computer-assisted, self-administered interviewing at mall interview facilities, eye-tracking, and mixed-mode.
The first task MDAC is working on for the FDA is an experimental study of qualified health claims about Monounsaturated Fatty Acids from Olive Oil and EPA and DHA Omega-e Fatty Acids. The task is expected to be completed in 2006.
Other Recent Engagements:
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Seasons Greeting:
We Wish You A Safe and Enjoyable Holiday and a Prosperous New Year!
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